Advertising Psychology Versus Lifelong Learning
Summary: The article starts with and analysis of the different aspects of advertising. The author discusses how advertising is very complex. We cannot simply focus on the numerical values, psychological and sociological aspects of advertising but must be aware of all of these to understand its effects. She then talks about how the pros and cons of advertising are measured. There are many levels of pro and con analysis to advertising. There is the analysis of: product exposure, the public attitude toward ads, brand notoriety and the list goes on and on. All of these aspects need to be taken into account when determining the overall effectiveness of a specific advertisement. She then goes on to explain exactly what a knowledge-based society is. Her definition is a society that shows innovative use of both information and knowledge as well as a high level of self-awareness. The Author goes on to discuss the different ways in which the same advertising affects different age groups. She points out how adolescent teens are targeted with incomplete information and children are targeted with strong emotional responses. These factors are important to the analysis of advertisings potential benefits and its ethical effects. To conclude the article she leaves the reader with an outline on how to avoid being a misinformed society. The key to this is to exercise critical thinking an all aspects of decision making no matter how small the choices are.
Analysis: The author of this article demonstrates excellent critical thinking throughout. She begins the article with very insightful information on the field as a whole. This helps backs up the validity of her conclusions. She does an excellent job of taking all information into account. From her use of acknowledgements to counter arguments and use of well-developed arguments it is clear she gets the whole picture. This leaves the reader with no arguments or questions about why her conclusions are valid. She also does an exceptional job of providing quotes from a number of experts to back herself up. The overall structure of the writing makes it very easy for the reader to follow and comprehend. Her conclusions makes the reader have a strong emotional responses Her final conclusion is especially effective and leaves the reader with a sort of snap to action reflex.
Response: This is an excellent article for my topic. The author is completely unbiased and is extremely informative throughout. Many of her main topics parallel with the main topics of my own paper. I aim to point out how important it is that we use critical thinking in all aspects of our lives to improve our society. This is essentially the same conclusion the author is trying to make in this article. Also the idea of looking at the adverting from so many viewpoints (psyco, social…etc) is important to me. I had previously just focused on the psychological sides but advertising I’ve learned is an all-encompassing field. The article as a whole really helped open my eyes on my topic. It also provided me with a lot of direction on where to go from here.